LOX New York
Brand Elevation & Strategic Expansion
The Foundation
LOX New York was known for quality and tradition, yet its public-facing presence did not fully reflect the sophistication of its offering. The opportunity was not simply growth, but refining LOX as a culturally relevant, premium Jewish food brand with cohesion across retail, catering, digital, and institutional partnerships.
Our Approach
We treated LOX as a living brand, not a storefront.
We designed and launched a new website built to elevate perception while increasing catering conversion and retail traffic.
We restructured and redesigned menus to enhance clarity, guide purchasing decisions, and reinforce brand identity.
We refined the social voice, visual language, and storytelling across platforms to ensure consistency and cultural relevance.
We activated strategic partnerships with respected Jewish food tastemakers and collaborated with The Jewish Museum to anchor the brand within New York’s broader cultural conversation.
We introduced curated specials and event-driven programming that created rhythm, anticipation, and repeat engagement.
We aligned branding across in-store experience, packaging, catering materials, and digital touchpoints to ensure every interaction felt intentional.
Every detail was considered. Every channel aligned.
The Outcome
• 2x overall business growth
• Expansion into a third location
• Elevated positioning within the New York Jewish culinary landscape
• Strengthened catering pipeline and institutional credibility
• A unified brand presence that matched the quality of the product itself
LOX New York evolved from a respected local restaurant into a culturally anchored, growth-ready brand with measurable momentum.
Greenwich & Delancey
Market Positioning in an Affluent Suburban Market
The Opportunity
Greenwich & Delancey operated as the only kosher restaurant in Greenwich, Connecticut — a distinction that carried both opportunity and challenge. While the quality and authenticity were strong, perception in the broader market limited growth. “Kosher” was often misunderstood, creating unnecessary barriers in an affluent, highly competitive dining landscape.
The mandate was clear: elevate the brand beyond category assumptions and position it as a premium culinary destination — not simply a niche offering.
Our Approach
Through Spirit Guide, we repositioned Greenwich & Delancey as a modern, culturally relevant restaurant with refined presentation and strong community visibility.
• Elevated brand messaging to remove stigma and reframe kosher as premium, intentional dining
• Redesigned menus across dine-in and catering to improve clarity, upselling, and visual sophistication
• Reworked promotional strategy to create rhythm and repeat engagement
• Integrated third-party ordering systems through Chowly to streamline operations and increase digital revenue
• Refined catering materials and outreach strategy to attract corporate and private clients
• Activated brand-led events in partnership with the Greenwich Polo Club and local influencers to embed the restaurant within the social fabric of the community
Every touchpoint — from menu language to event presence — was aligned to shift perception and increase visibility.
The Outcome
• 200% company growth
• Stronger catering demand within the Greenwich corporate and private event market
• Increased digital ordering efficiency and revenue through third-party integrations
• Elevated brand perception beyond the “kosher” category
• Expanded local awareness through high-profile partnerships and experiential events
Haikuists
Cultural Expansion & Digital Architecture
The Foundation
Haikuists was already an established live poetry collective with a devoted audience and a distinctive in-person presence. Each poem was created in real time, creating moments that felt personal and unique.
The opportunity was to refine the collective’s digital presence with the depth, artistry, and care that defined the live experience.
Our Approach
We refined the systems surrounding the work to match the caliber of the craft.
We clarified the brand voice across platforms to ensure cohesion and tonal consistency. Every caption, clip, and digital touchpoint reflected the same emotional intelligence present in the room.
We developed a repeatable short-form content architecture that translated live poetic moments into compelling digital storytelling.
We aligned online presence with live residencies and strategic partnerships.
The Outcome
• 10M+ views across social platforms
• Expanded global presence and increased collective visibility
• Growth in bookings, residencies, and hospitality partnerships
• Strengthened internal systems supporting long-term scalability
Haikuists entered a new chapter with elevated visibility, cohesive storytelling, and a foundation built for sustained growth.
We’d love to partner with you
Let’s schedule a quick call to talk through your marketing goals.
We’ll explore how to position you for meaningful, lasting success.